Call Tracking

The phone calls are often one of the most influential parts of the buying journey but these are not tracked. Our call tracking provides analytics data of your phone calls so you can build a complete online and offline picture of your buyers. This will enable you to identify the in-market buyers and engage with them instantly, and also identify the missed opportunities before it’s too late.

Essential information your company needs

See what makes the phones ring and which channels provide the buyers.
Call tracking helps you understand the value in vast amounts of phone calls that come into your enterprise and which channels provide the buyers. It also allows you to analyse those calls to improve customer interactions, in the era of the customer this is a massive competitive advantage.

Better Sales Conversion –  Less wasted money and quite simply increased ROI
We have over 15 years experience, working with all sorts of organisations and agencies to pinpoint the calls that matter, and also help revive those valuable fumbled, lost or missed calls.

In many sectors and industries we see that customers need to speak to a salesman before completing a purchase. The call may be asking for some simple information to ratify the customers choice pf product, or to validate their choice of retailer. Online and offline customer journeys need to be bought together which is where call tracking comes in. We can help you build your call tracking into your online analytics to give you a complete picture. Add to this our missed call alerts and the ability to integrate into your call centres. We can make sure every phone call has the best outcome (by understanding the customer intention based upon their browsing history). We also make sure the hot leads are not missed, and give you call recordings so you can easily pinpoint and check the important sales calls for training needs and processes. Choice of Dynamic or Static numbers solutions available.

STOP PRESS: Integration complete for GA4 and Social Media and other integrations coming soon.

Call Tracking - key features and benefits

Improve website conversion

Your buyers will be spending time online researching and refining their choices. A greater understanding of the actions triggered by key pages will help you improve your user journey and online conversion.

Call recording

Inbound call recording is part of our standard service and outbound call recording is available on request. Call tracking and recording help you build the complete picture of your customer journey. While some phone systems may offer recordings you will waste a lot of time finding the important ones. We can provide instant alerts with a link to a recording.

Full functioning API

Integrated systems are what most customers want. Our API includes all functions and is easy to set up. Alternatively we can provide full data export to your data warehouse.

Customised reports

We feel that our clients need to be able to access the data they want. So while we have standard reports, we make it easy for you to create custom reports to find answers to their detailed questions.

Dynamic and Static numbers

Choose dynamic or static numbers depending upon the level of data you want. Either option is easy to implement and we have large pools of numbers so no number is recycled too quickly. Our DNI engine can be used by classified sites or lead engines to provide either end customer security and/or invaluable data on leads generated to help commercial discussions.

Our engine gives you full control over your numbers and its really easy to set things running and make changed. We will help you get set up and adjust your campaigns.


Simple number management

Account management and training

Your account manager is available when you need them. We don’t like the idea of meetings for the sake of it, but are committed to keep your team trained and supported.

Available in over 70 countries

We can provide call tracking in over 70 countries around the World. Our international call tracking services allow you to compare accurate results of multi-location campaigns side by side.


Benefits of Call Tracking

 

  • Call tracking enables you to see which digital interactions generate the leads and which ones generate the sales. Leads alone can be a vanity KPI. With call tracking you are able to see the value of each digital interaction and divert budget to the channels and activities that produce the buyers.

  • Understanding your customers journey and assessing where they are in the buying process will enable you to tailor your interactions. Knowing what pages of the website they viewed before picking up the phone can provide valuable insights to your sales teams. This will enable them to manage any calls or interactions to achieve the best outcome.

  • Analytics can help build up a good picture about your customers but it will not be a complete customer view. Adding call tracking will enable you to gain analytics on your phone calls and digital interactions.

  • While some smart phone systems may provide call recordings it can be a tough job to spot the sales calls in amongst all the other calls. Call tracking enables you to highlight the most valuable calls and also pinpoint the missed opportunities. Based upon customer activities we can identify situations when hot prospects called but did not able to reach anyone. We provide alerts to ensure that these opportunities are not missed.

  • We make our full data set available so that clients can run the reports they want rather than just look at the standard reports.